Google My Business increased the number of photos or videos you can post to your Google My Business posts to 10 in February of 2020. The implementation of this improvement by Google to its Google My Business listings provides business owners the ability to showcase its posts and its business in a much more pronounced fashion. People love video and images. By being able to add multiple images to a post, business owners can really show potential customers what the company can do for them with respect to is goods or services in a powerful positive effective way. Businesses that sell products will really experience an advantage with this advent because they can now post several images of the products they sell, instead of just one.
Posting New Photos to Your Google My Business Listing Weekly
A Google My Business listing features photo categories for your business that it can post that include your business logo, a cover photo, exterior and interior photos of your business, at work, team and regular photos that can include photos of products, customers, employees working, just to name a few. The possibilities are endless. Here is the bottom line with Google My Business. Your business needs to post photos all the time and never stop. This activity will demonstrate to Google and your potential clients that your business is alive and thriving. Google it appears, favors businesses that post more photos more often. So, keep posting photos. You will be glad that you did.
Back about 3 years ago Google My Business added a post tool for businesses to add posts to their listing. You can use this tool on Google My Business to draw interest to your business by posting relevant articles, news, and updates about your business. There is no limit to the number of posts you can add to your listing, so the sky is the limit. If you want to you can add a post every single day to your listing. Each post allows you to feature an image and a call to action like ‘Buy Now’ or “Learn More’. The posts you add are showcased on Google search in your listing as well as Google Maps.
Posting is easy to do. Just login to your business’ Google My Business listing and develop a post. There are fields in GMB to title the post, upload a photo and type or paste 300 words. You can set up the post with a start date and an end date.
To add a post all you need to do is go to your GMB account, login and then create a new post with all the required information. In the post you will be able to upload an image, write up to 300 words of text or an event title, which will include the start/end date and click on a call to action.
The ‘call to action’ options available for Google My Business posts are ‘Get offer’, ‘Learn more’, ‘Reserve’, ‘Sign up’ and ‘Buy’. Each of these offer a way to engage your audience and create a sense of urgency ‘call to action’ that will demonstrate to visitors your business listing on Google My Business that your business is open and read to do business!
Posts are set up to expire after 7 days. Ideally you should write a new post and replace the most recent one the day before the it expires. Each post is set up by Google to trigger an email you to let you know your post is about to expire.
Google My Business offers posting to you as soon as your business listing goes live. Use this information as a guide to add posts and improve your local business listing’s call to action and effectiveness.
Businesses in 2020 need to take advantage of Google My Business on Google. It provides business an amazing way to show up in the search results in Google for their business name. Besides the apparent reason why it is great due to the fact it helps people locate your business from any computer or smart device with access to the internet, it also is great because it does not cost a cent. Google My Business is free.
Google My Business Listing Explained
Google My Business gives business owners a method to have a thorough business listing with all its relevant information for its products and services on Google that features the business in search results, and on Google Maps
In your company’s Google My Business listing you can feature critical facts about your business which are your business hours, your telephone number, your website address URL, products, services, and unlimited number of images. You also get to post a business logo and a featured image of your business.
Google My Business listings are free and need to be considered by businesses as a critical component that needs to be updated with new content each month to help the ongoing success of your business. Even if your business is strictly digital, whether its products online being offered or services, and it does not need a physical location, setting up a Google My Business should still be part of your business strategy for success.
Enhance Your Company’s Search Visibility for Local Searches through Your Google Business Listing
Creating your company’s Google My Business listing is easily the most powerful method available today to provide your business a way to get located online. In 2020 60 percent of searches have local intentions for goods and or services. People type in ‘service/product’ near me in Google several times a day, week and month on their Desktop computer or their smartphone. Google uses this real time practical consumer use of its search engine when programming their search engine algorithms to provide the best possible search results for the end user.
Most people have used Google and searched using terms like ‘restaurants near me’, ‘tire shop near me’. The search results generated feature three businesses known as the ‘Google 3-pack’ giving your 3 businesses that are nearby for the search query you ran. There are more businesses in this search results, but users need click ‘view more’ to see them, which when clicked will go to a second page.
Businesses that did set up their business in Google My Business will show up in the Google 3-pack or on the second page of businesses listed on Google My Business for the category on Google and its map. Consider these facts presented here relevant to your company’s products/services and how local searches on Google would help your business’ success every single day of the year.
Google continually updates the programming of its search algorithms. For your business to be found in local searches for the products or services you offer, you must set up a Google My Business listings for your company and update it consistently with fresh photos and list your products and current information regarding hours and locations.